Your buyers have already changed how they research. Here's how DAW Industries becomes the brand that ChatGPT, Google AI, Perplexity and Gemini recommend — before your competitors get there.
Clinicians, residents, and increasingly patients no longer scroll ten blue links. They ask a question and take the answer. That answer names a few brands — and ignores everyone else.
of Google searches now end without a click — the answer is read on the results page.
weekly ChatGPT users; AI assistants are now a first stop for product research.
mover advantage: O&P is a niche almost no manufacturer is optimizing for AI yet.
Figures are industry benchmarks for illustration; we'll baseline DAW's actual numbers in the audit.
We ran the kinds of questions your buyers actually type. Today the models cite the giants — even on categories where DAW has genuine, defensible firsts.
Language models assemble answers from sources they can read, trust, and corroborate. DAW loses on the plumbing, not the product.
Your specs live in PDFs and images. Models can't reliably extract "weight-activated, 35° flexion, K-level" from a brochure.
AI trusts claims repeated across independent sources. DAW's firsts aren't echoed on the sites models lean on.
There's no page that directly answers "which DAW knee for which patient" in plain, citable language.
No schema, no llms.txt, no AI-crawler rules telling engines what DAW is and what it makes.
DAW isn't clearly defined as an entity (who, what, products) that AI can attach facts to with confidence.
"World's first" needs to be stated clearly and backed — so models repeat it without hedging it away.
A repeatable system — the same approach we use to drive our own brand to the top of AI search.
Product, MedicalDevice & FAQ schema on every page — specs, K-levels, indications and the "firsts" expressed as structured data AI can quote verbatim.
Schema.org · JSON-LD · spec tablesPlain-language pages and FAQs that directly answer the questions clinicians ask — "best knee for a K2 patient," "how DAWSkin compares," "what is weight-activated stance control."
Clinical FAQs · comparison guides · glossaryAn llms.txt brief, AI-crawler-friendly robots rules, and a clean entity definition so ChatGPT, Perplexity, Gemini and Google AI know exactly what DAW is and makes.
Get DAW's differentiators stated consistently on the third-party sources models trust — directories, profiles, industry mentions, practitioner content.
citations · digital PR · authority signalsFrame "world's first" and clinical benefits in language that's both citable and FDA-aware — so AI repeats it and Regulatory sleeps at night.
claim substantiation · compliant copyMonthly monitoring of what ChatGPT, Perplexity, Gemini & Google AI actually say about DAW and its categories — share of voice vs. Össur & Ottobock.
AI-answer monitoring · SOV reportingMost GEO programs fight to manufacture a differentiator. DAW already has several: the world's first polycentric knee with weight-activated stance control, the "world's most trusted" prosthetic skin (DAWSkin), and the seamless DAWflex cover that won't create artificial extension assist. These are exactly the concrete, quotable facts language models love to cite — they're just not yet structured, stated, and corroborated where the models can find them.
And because virtually no O&P manufacturer is optimizing for AI search today, the window to own these answers first is open right now. The brand that gets cited becomes the default recommendation — and defaults are sticky.
We baseline exactly how DAW appears across ChatGPT, Perplexity, Gemini and Google AI for your key categories — and where the giants are winning. Your data, no obligation.
Schema across the catalog, llms.txt + crawler rules, entity definition, and answer-shaped FAQs for the flagship products.
Clinical comparison guides, the "what is weight-activated stance control" explainer hub, and a citation/digital-PR push to echo the firsts.
Monthly AI-answer tracking and share-of-voice reporting, expanding category by category until DAW is the cited default.
We'll show you — in writing, with screenshots — exactly what AI says about DAW today and where the opportunity is. No cost, no commitment.
Request the Audit