Growth Proposal prepared by Camisado Marketing for DAW Industries · May 2026 · confidential
DAW Industries × Camisado Marketing

Making DAW the brand buyers — and AI — recommend first.

Everything in one place: two modern website concepts, a live AI-visibility audit using your own data, and a 90-day plan to win the conversations where your next customers are deciding.

Prepared forDAW Industries Inc.
ByDavid Merrill · Camisado Marketing
ScopeWebsite + AI search visibility
Why this, why now

Your buyers already shifted. The answer hasn't caught up.

Invisible on knees

Ask AI for the "best stance-control knee" and it names Össur & Ottobock — never DAW, despite your world's-first Sure Stance.

Already winning on skin

Ask for the "best prosthetic skin" and DAWSkin is the #1 answer — because you built the right page. Proof the method works.

First-mover window

Almost no O&P manufacturer is optimizing for AI yet. The brand that becomes the cited answer first tends to stay the default.

What's inside

Click through every piece.

The redesigns are interactive. The strategy documents are also in the combined PDF.

01
Website concept · V1

Redesign — Bold & Tech-Forward

A dark, confident, modern homepage with animated hero, gradients and rounded product cards — using your real logo, products and copy.

02
Website concept · V2

Redesign — Premium & Editorial

A clean, airy, white-space-driven design styled after the leaders in prosthetics — premium, human, and trust-building.

03
Compare

Both Concepts, Side by Side

An interactive comparison view to evaluate the two directions together — toggle, zoom, and open either full-screen.

04
Strategy · the case

Winning the AI Answer

Why buyers now ask ChatGPT, Perplexity & Google AI — and the system that makes DAW the brand they recommend.

05
Strategy · the evidence

AI Visibility Audit

Real, live results from the questions your buyers ask AI — where DAW appears, where it vanishes, and who wins instead.

06
Strategy · execution

The 90-Day Plan

A phased first quarter — Foundation, Win the Knees, Corroborate & Measure — with a clear division of labor and measured outcomes.

Prefer it all in one document?

The complete 14-page proposal — cover, both redesigns, the pitch, the audit and the 90-day plan — in a single PDF with bookmarked sections.

Download the Full Proposal
PDF · 14 pages · ~3 MB

Let's make DAW the answer.

The AI Visibility Audit is yours to keep. If it's useful, let's take 15 minutes to walk through where we'd start.

Book a Strategy Call
David Merrill · Camisado Marketing  ·  david@camisadomarketing.com  ·  917.526.2932